
About Aaron Howard · Urbandale, Iowa
Eighteen years. Six firms.
One independent practice.

Founder
Aaron Howard
I started in financial services in 2007, the year before the market fell apart. That timing taught me something early: people don’t need someone to predict the future. They need someone who will sit with them, tell them the truth, and help them make a plan they can actually keep.
For the next decade and a half, I learned this business from the inside of nearly every part of it. I began at MassMutual, then spent three years at MetLife handling annuities — the income-and-guarantees side of retirement. From there I advised clients at Edward Jones, and then spent eight years as a relationship banker at Wells Fargo, where I sat across the desk from working families day after day, talking through their money in plain terms.
I saw the same thing at every stop. Good people, working hard, unsure whether they were on track. Often holding products someone had sold them, without a plan that tied any of it together.
After a stretch as a licensed agent at Farmers, I founded Howard Insurance Agency in 2024 to do protection my own way — independent, straightforward, built around the client instead of a quota. Howard Financial Services is the next step: the planning side of that same promise, for people who want the full picture, not just a policy.
I built this practice independently on purpose. I’m not tied to one company’s products or pushing this quarter’s featured fund. My recommendations answer to one thing — what’s actually right for you.
I’m a graduate of Simpson College with a B.S. in Business Administration, and I’m raising my family right here in the Des Moines metro. Before any of this, I served in the U.S. Army with the 101st Airborne — where I learned to show up, tell the truth, and do the work. I bring that same standard to your money.
What I offer isn’t complicated, and that’s the point. A real relationship. Plain English. A plan that fits your life — and someone who picks up the phone when it changes.
“I believe in creating lasting relationships with each of my clients. My goal is to help you protect what matters most and plan for what’s ahead — while making the process simple and stress-free.”
— Aaron Howard, Founder
At a glance
18+ years
in financial services and insurance — since 2007
Six firms, then his own
MassMutual · MetLife · Edward Jones · Wells Fargo · Farmers
B.S. Business Administration
Simpson College
U.S. Army veteran
101st Airborne
Independent & unbiased
not tied to any one company or product
Des Moines metro
based in Urbandale, Iowa
Get to know the person behind the plan.
The best way to know if we’re a fit is a straightforward conversation. No pressure, no obligation — just clarity.
Howard Financial Services is independent and veteran-owned. This page is for general information, not financial advice. Not affiliated with any government agency.