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About Aaron Howard · Urbandale, Iowa

Eighteen years. Six firms.
One independent practice.

Aaron Howard, founder of Howard Financial Services

Founder

Aaron Howard

I started in financial services in 2007, the year before the market fell apart. That timing taught me something early: people don’t need someone to predict the future. They need someone who will sit with them, tell them the truth, and help them make a plan they can actually keep.

For the next decade and a half, I learned this business from the inside of nearly every part of it. I began at MassMutual, then spent three years at MetLife handling annuities — the income-and-guarantees side of retirement. From there I advised clients at Edward Jones, and then spent eight years as a relationship banker at Wells Fargo, where I sat across the desk from working families day after day, talking through their money in plain terms.

I saw the same thing at every stop. Good people, working hard, unsure whether they were on track. Often holding products someone had sold them, without a plan that tied any of it together.

After a stretch as a licensed agent at Farmers, I founded Howard Insurance Agency in 2024 to do protection my own way — independent, straightforward, built around the client instead of a quota. Howard Financial Services is the next step: the planning side of that same promise, for people who want the full picture, not just a policy.

I built this practice independently on purpose. I’m not tied to one company’s products or pushing this quarter’s featured fund. My recommendations answer to one thing — what’s actually right for you.

I’m a graduate of Simpson College with a B.S. in Business Administration, and I’m raising my family right here in the Des Moines metro. Before any of this, I served in the U.S. Army with the 101st Airborne — where I learned to show up, tell the truth, and do the work. I bring that same standard to your money.

What I offer isn’t complicated, and that’s the point. A real relationship. Plain English. A plan that fits your life — and someone who picks up the phone when it changes.

“I believe in creating lasting relationships with each of my clients. My goal is to help you protect what matters most and plan for what’s ahead — while making the process simple and stress-free.”

— Aaron Howard, Founder

At a glance

18+ years

in financial services and insurance — since 2007

Six firms, then his own

MassMutual · MetLife · Edward Jones · Wells Fargo · Farmers

B.S. Business Administration

Simpson College

U.S. Army veteran

101st Airborne

Independent & unbiased

not tied to any one company or product

Des Moines metro

based in Urbandale, Iowa

Get to know the person behind the plan.

The best way to know if we’re a fit is a straightforward conversation. No pressure, no obligation — just clarity.

Howard Financial Services is independent and veteran-owned. This page is for general information, not financial advice. Not affiliated with any government agency.